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This program will provide undergraduate students hands on experience in not only developing effective digital strategies for brands, but it will also provide students with actual applied learning opportunities using various technologies and platform specific tactical executions at various phases of the customer journey.

This program provides undergraduate students with specific training in using data analytics to solve real world marketing problems. With this emphasis students will not only get the quant skills they need, but they will also learn to apply their findings to tell stories and provide actionable insights that help drive brands forward. As part of the curriculum students will also obtain a minor in Business Analytics to broaden their overall skill sets.