IMC studies prepare students for the field of advertising, public relations, marketing and related creative media. The courses emphasize strategy and writing skills that build understanding of how creative promotional campaigns are produced for businesses and consumers. Researching, creating, writing, editing and organizing are essential elements for excellent marketing campaigns. Students majoring in IMC are poised for the advertising/marketing/public relations field to work with media, do market research, work for a for-profit or non-profit business or pursue a career with advertising agencies.
SAMPLE JOB TITLES
| Account Executive | Advertising Copywriter |
| Advertising Manager | Chief Advertising Executive |
| Chief Communication Executive | Creative Director |
| Chief Public Relations Executive | Manager of Internal Communication |
| Projector Coordinator | Marketing Communications Specialist |
| Product/Brand Manager | Media Buyer |
| Media Relations Manager | Business to Business Sales |
| Trade Show Manager | Public Relations Manager |
| Sales Promotion Manager or Coordinator | Director of Communications |
| Director of Public Relations | Strategist/Analyst Researcher |
CURRICULUM
For the full curriculum and required courses, click