Explore the depth and breadth of our faculty鈥檚 most recent publications
Marketing faculty have earned their degrees from respected institutions that include University of Kentucky, University of South Carolina, Texas A&M University, Oklahoma State University, University of Nebraska, Florida State University, and Michigan State University.
Marketing Department faculty members are highly ranked for scholarship quality by publications in elite journals (A* and A) and are widely acclaimed for their scholarly expertise in various facets of consumer decision-making, empirical marketing strategy, customer success management, corporate social responsibility (CSR), quantitative and qualitative research methods, behavioral pricing, sales, calendar-led marketing, branding strategy, services marketing, and marketing communications.
Marketing Faculty Recent Publications
[1] Aghaie, S., Disfani, O., Javadinia, A., Farhang, M., & Bhattarai, A., (2022). European Journal of Marketing.
Impact Factor: 4.7 ABDC Journal Quality List: A* Barton School Journal Rating: High Quality
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[2] Aghaie, S., Javadinia, A., Mirahmad, H., & Janani, S., (2022). Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
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[3] Aghaie, S., Javadinia, A., & Cockrell, S., (2022). . Journal of Marketing Theory and Practice.
Impact Factor: 3.04 ABDC Journal Quality List: B Barton School Journal Rating: High Quality
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[4] Nagel, D. M., Giunipero, L., Jung, H., Salas, J., & Hochstein, B. (2021). . Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
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[5] Hochstein, B., Chaker, N. N., Rangarajan, D., Nagel, D., & Hartmann, N. N. (2021). . Journal of Service Research.
Impact Factor: 10.66 ABDC Journal Quality List: A* Barton School Journal Rating: Elite
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[6] Matthews, A. L., & Eilert, M. (2021). . Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[7] Friske, W., Cockrell, S., & King, R. A. (2021). . Journal of Macromarketing.
Impact Factor: 4.6 ABDC Journal Quality List: A Barton School Journal Rating: Quality
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[8] Rangarajan, D., Hochstein, B., Nagel, D., & Lyngdoh, T., (2021). . Journal of Business & Industrial Marketing.
Impact Factor: 3.46 ABDC Journal Quality List: A Barton School Journal Rating: Quality
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[9] Plouffe, C. R., Nagel, D., Bonney, L., Hochstein, B., & Salas, J. (2020). . Journal of Marketing Theory and Practice.
Impact Factor: 3.04 ABDC Journal Quality List: B Barton School Journal Rating: High Quality
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[10] Cronin Jr, J. J., & Nagel, D. M. (2020). Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[11] Matthews, L., Eilert, M., Carlson, L., & Gentry, J. (2020). . Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
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[12] Martin, C. L. (2020). Journal of Marketing Management.
Impact Factor: 3.04 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[13] Montford, W. J., Leary, R. B., & Nagel, D. M. (2019). . Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite
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[14] Friske, W., & Cockrell, S. (2019). Journal of Macromarketing.
Impact Factor: 4.6 ABDC Journal Quality List: A Barton School Journal Rating: Quality
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[15] Sohi, R. S., & Matthews, A. L. (2019). . In Handbook of research on distribution channels. Edward Elgar Publishing.
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[16] Sheehan, D., Hardesty, D. M., Ziegler, A. H., & Chen, H. A. (2019). Journal of Retailing and Consumer Services.
Impact Factor: 7.13 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[17] Martin, C. L. (2019). . Journal of Marketing Management.
Impact Factor: 3.04 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[18] Kraft, F. B., Maity, D., & Porter, S. (2019). . Journal of Business & Industrial Marketing.
Impact Factor: 3.46 ABDC Journal Quality List: A Barton School Journal Rating: Quality
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[19] Nagel, D. M., Cronin Jr, J. J., & Utecht, R. L. (2018). Journal of Services Marketing.
Impact Factor: 4.47 ABDC Journal Quality List: A Barton School Journal Rating: High Quality
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[20] Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). . Journal of Business Research.
Impact Factor: 7.55 ABDC Journal Quality List: A Barton School Journal Rating: Elite