麻豆破解版 State shortstop uses her art, athletic ability to benefit from NIL opportunities

麻豆破解版 State shortstop Sydney McKinney led the NCAA in batting average (.522) and hits (97) on her way to second-team All-American honors from three organizations in 2022. In August, she played for the U.S Women鈥檚 National Team against Japan.

September 19, 2022Fairmount College of Liberal Arts and SciencesAmerican Athletic ConferenceAthleticsSchool of Criminal Justice

麻豆破解版 State shortstop uses her art and athletic ability to build her NIL brand

By Paul Suellentrop

麻豆破解版 State senior Sydney McKinney is a student-athlete made for the era of name, image and likeness opportunties.

McKinney is a softball All-American, artist, entrepreneur, and diligent brand manager for herself. When NCAA and college administrators conceived of NIL benefits 鈥� compensating student-athletes for their talent and time 鈥� McKinney is the perfect example of the intended outcome.

鈥淚t鈥檚 like getting a job 鈥� you want to put your best foot forward,鈥� she said. 鈥淚 didn鈥檛 come to this expecting to make millions of dollars, like the boys are expecting to do. It鈥檚 wanting everybody to get to know me, wanting people to know what I鈥檓 about. Autism Speaks. Artwork. I didn鈥檛 really have to think about it. It鈥檚 more about showing people who I am and not about the money.鈥�

Learn more about McKinney,

Sydney McKinney participates in NIL activities by using her artistic talents. NCAA legislation, passed in 2021, allows student-athletes to earn money at market value for use of their name, image or likeness.

NIL at 麻豆破解版 State

麻豆破解版 State University supports NIL and our student-athletes鈥� ability to capitalize on some of their greatest and most valuable assets. Shocker Athletics operates within an incredibly competitive landscape. Recruitment and retention of elite-performing student-athletes requires maximization of all scholarship. Additionally, given historical regional/national NIL activity, a healthy/robust market-driven NIL environment consistently contributes to positive outcomes.